Fred Burke, President

Fred served as President and CEO of Danbury Accessories Inc. of Madison, N.C., a marketer of leather goods and accessories. Under his leadership, the 80-year old firm was restructured from a private label manufacturing company into a marketing company with a portfolio of eight globally licensed brands. As a result, he successfully turned around its financial performance from a significant operating loss to a healthy operating profit within three years, attracting the notice of investors who bought it. Burke also served as Vice-President of Sales for Starter Corporation, a leading sports marketing and licensing firm.

Fred is a decisive goal-oriented leader with proven management, strategic marketing, business and sales skills. He began his career at VF Corporation where he worked for 14 years, rising up the ranks until he was promoted to Vice-President of Sales for the Riders’ Jeans division of VF Jeans Wear.

              A strategic marketing plan should have                a clear direction.