James Patterson, CEO

Jim has more than 35 years of experience in executive management and marketing. He has held senior level executive posts in higher education, served in management-level operating positions in private industry and has initiated numerous other successful entrepreneurial ventures.

Jim provides strategic planning, public affairs, and public relations counsel to corporate clients such as Allergan, Waffle House, Sara Lee and GlaxoSmithKline. He champions an integrated approach to corporate communications. Legal counsel and corporate executives often seek Jim out for his problem-solving expertise and creative ideas.

He is also a published author of public relations and fundraising manuals and has written and produced television programs. He has served on numerous private and nonprofit boards including United National Bank and Fayetteville State University. He recently completed his second term as Chair of the Small Business and Agriculture Advisory Council of the Federal Reserve Bank of Richmond.

Jim has a bachelor's degree in Business Administration from Pacific Western University.  He is currently working toward joint Master's and Doctorate degrees at Bernelli University in Trentino, Italy.

The Brand is your customer's perception...Is it focused?