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"The
Public is the only critic whose opinion is worth anything at all."
-- Mark Twain Patterson Partners believes that the primary value of any PR campaign is to generate a positive third party endorsement of a company or idea. We do this by developing a plan and executing activities that are strategically sound, results oriented, creative, effective and flawlessly executed. The late entertainer Will Rogers once said, ''All I know is just what I read in the papers.'' PR generates news coverage, and news coverage builds credibility. The objective of PR is to tell your story through third-party outlets, primarily the media. People believe what they read in newspapers and magazines, what they hear on the radio and what they see on television. A published article or a broadcast story on radio and television is more credible than the most well placed advertisement. Patterson Partners' public relations programs build third-party credibility and can ignite grass roots word-of-mouth endorsement. |
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