Influencer Relationship Management

"One American in ten tells the other nine how to vote, where to eat, and what to buy. They are The Influentials." -- Ed Keller & Jon Berry

At a time when the number of media is exploding and marketing is becoming more pervasive throughout life, the channel with the greatest influence in America is neither the traditional media of television, radio, or print advertising nor the new medium of the World Wide Web but the "human' channel of individual, person-to-person, word-of-mouth communication. Patterson Partners helps companies identify and reach the Influentials who impact your business.

Influentials are people who are actively engaged in the community and many areas of life, have a broad network of connections, are looked to by others for their advice and insight and tend to be trendsetters for the larger society. Being "assiduous experimenters," The Influentials often serve as a test laboratory for the larger market. If you are able to win them over, they will help you improve your business.